Hibiscus originates from China, South East Asia and the Polynesian islands, hence its Latin name Rosa Sinensis, or "Rose of China”. It is a subfamily of flowering plants in the mallow family, Malvaceae. The generic name is derived from the Greek word hibiskos, which was the name Pedanius Dioscorides gave it. Hibiscus needs and loves sunlight. It should be given as much light as possible on its way to the consumer. Sunlight is the only and most important requirement the Hibiscus needs to flower and keep on flowering. Today active and targeted refinement, breeding and development, has meant that the Hibiscus is available in a wide range of strong and clear colors. The flowers are large, conspicuous, trumpet-shaped, with five or more petals, ranging from white to pink, red, orange, purple or yellow, and from 4-24 cm broad. The latest breakthrough has led to prolonged sustainability (up to 3 - 5 days) in each flower for some varieties. This series of varieties are marked under the name HibisQs® LongiFlora™.