Our History

The early beginning 

Graff Kristensen A/S was founded in 1931 in Hasle near Aarhus by Aage and Inger Graff Kristensen (First Generation). Production at that time was a wide range of horticultural products sold to the local market in Aarhus. In 1940 the pot plant Calceolaria emerged, which also marked the early beginning of Graff Kristensen A/S's breeding history, due to Aage Graff's development of the Calceolaria Mona-brand in seeds and plants alike. In 1946 came the first small specialization and focus on cut Carnations.

 It started in 1931 with a range of flowers, garden products and vegetable to the local market in Aarhus. 

It started in 1931 with a range of flowers, garden products and vegetable to the local market in Aarhus. 

 In 1946 came the first small specialization and focus on cut Carnations. 

In 1946 came the first small specialization and focus on cut Carnations. 

In the early 1960s, Erik and Doris Graff Kristensen (Second Generation) took over the company. The production then specialized in Euphorbia Fulgens and Chrysanthemum cut flowers. In the 1970s Graff Kristensen A/S started the relocation from the old business address in Hasle to the current location in Sabro with the purchase of 15 ha and 4000 m2 nursery. This transformation brought Graff Kristensen A/S products further out, and the market was enlarged to all of Denmark.

The relocation

In 1985, all activities were collected at the current address in Sabro west of Aarhus. This was also the year when the first son of Erik and Doris (Poul Graff) joined the management as CEO and partner. With Poul and his wife Helle the production changed and specialized in Hibiscus and the market expanded to Europe. In 1991 the youngest son (Gert Graff) joined the family business as CPO and partner as well.

In 1999 came the first subsidiary company within the corporation as Graff Kraftvarme ApS which produces clean heat and electricity. In 2007 the second subsidiary company, Graff Breeding® A/S, was founded as an independent breeding company. The main targets are; breeding, research and development of Hibiscus and other flowers with a worldwide focus. In 2010 this lead to the creation of the HibisQs® trademark as an innovative part of the future for Hibiscus and Graff Kristensen A/S partners.

 In the 1970’s we relocated to our current location in Sabro with the purchase of 15 ha and 4000m2 nursery. 

In the 1970’s we relocated to our current location in Sabro with the purchase of 15 ha and 4000m2 nursery. 

 This transformation brought mainly the pot plants further out, and the market was enlarged to all of Denmark. 

This transformation brought mainly the pot plants further out, and the market was enlarged to all of Denmark. 

The present

Today Gert Graff and Poul & Helle Graff (Third Generation) are managing Graff Kristensen A/S + Graff Breeding together with a highly skilled and motivated team. Main products are still Hibiscus but other seasonal crops are now a part of the production and development. January 2015 Helle and Poul`s son Jacob (Fourth Generation) started in Graff Breeding A/S.

Celebration 85 blooming years of Passion and Innovation gives us the belief and the desire to “chase” more opportunities in our exciting but also rapidly chancing world of plants and flowers.

 In 1984 the third generation changed the assortment to Hibiscus, while Europe became the market. 

In 1984 the third generation changed the assortment to Hibiscus, while Europe became the market. 

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