Vision

We believe in  Passion and Perception

Here at Graff we trust in our ability to be, continuously, inspired by nature and its shapes and colors. That is why we grow and breed Hibiscus to bring forth one of natures many jewels to our costumers and their homes worldwide.

In our company this great passion brings an awareness to us all, as we know that coexistence with nature is an inevitable and giving part of life. Being part of the process of growing beautiful living potted plants holds much satisfaction, and we hope to bring this to all our costumers and partners.   

This perception is a cornerstone in Graff and we wish to protect this image as well as a profile of reliability, high standards and morals. This is what lies in Graff since 1931®, a consistently large effort in making great quality potted plants in a constantly evolving atmosphere.    

Responsibility is a part of our production and has been since 1931. Results of this can be seen when we now: Recycle waste water, Use combat insects instead of pesticides and are member A of MPS - the European environmental certification program

Graff vision is, through an evolving partnership with our employees and our customers / partners, to secure a position as market leaders in our field which regards the following:

• Most innovative
• Highest environmental friendly quality
• Customers first choice
• Best range
• Efficient production
• Long lasting flowers
• Bright and stunning colors

This though:

• An active and visible leadership
• A skilled and motivated Company team
• An efficient planning and quality system
• Product development of new varieties, types of products and solutions
  (refining & Trend)
• Close and committed customer relationships with respect to exclusivity
• Ongoing benchmarking against colleagues and in relation to Danpot price statistics
• Be a trustworthy partner for both customers and industry in general